There are millions of apps in App Store and Playstore. 98% of the developers who place their apps in the App Store environments fail or witness that their apps are worthless.Because they find it really difficult to attract customers and drive them for downloads. Why does this happen? Is it true that their products are actually of no value? Not particularly. They have not done the optimization part well. It’s not difficult but that’s not easy either. Provided you do it right and sensibly with the expertise you will get your app to the top downloaded list of apps in App Store and increase your profits.